Join me as I take you behind the scenes at Camp FatBoy and their latest activation in New York City. The brand agency representing FatBoy ice cream invited me to the event.
Camp FatBoy
Welcome to Camp FatBoy! Several weeks ago, I had the chance to attend Camp FatBoy, a camp-themed brand activation event hosted by Fat Boy Ice Cream. FatBoy, America’s #1 ice cream sandwich, was celebrating the launch of their three new nostalgic flavors: S’mores Ice Cream Sandwich Pop, Waffle Cone Ice Cream Sandwich Pop and Chocolate Ice Cream Sandwich – just in time for summer!
This camp-themed event took place on the rooftop of Bella Union in New York City. We were already in town for the Devil Wears Prada event, so it was perfect timing. We sampled curated drinks for the event, including a Counselor Cooler (N/A), S’more Espresso Martini and The Happy Camper. I ordered The Happy Camper.
The event was a nostalgic summer-themed experience that included cocktails, bites, brand activities and a tasting of FatBoy’s newest flavors. We played games, listened to some live music, and even painted rocks (everything was camp-themed).
One of my favorite parts of the event was making my own custom ice cream sandwich. To build my own FatBoy, I chose a dark chocolate wafer with vanilla ice cream, caramel and cookie butter swirl.
About FatBoy
The new flavors from FatBoy are available at major retailers nationwide. Including but not limited to Walmart, Albertsons, Kroger, Food Lion, Stop & Shop, Hannaford, Giant Food and WinCo. The FatBoy Ice Cream Sandwiches (6-packs) and Sandwich Pops (4-packs) retail for an average of $5.99 per package.
To find FatBoy products near you, visit www.fatboyicecream.com/where-to-buy/ and follow the fun on Instagram @fatboyicecreamand Facebook @FatBoyIceCream.
Thank you to FatBoy for the very fun invitation. What a great way to kick off summer.
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