October is breast cancer awareness month and women everywhere are encouraged to Think Pink; schedule their yearly mammogram, learn how to conduct a self breast examination and to raise their awareness of breast cancer and its signs and symptoms. Did you know you could also support the cause when you Drink Pink – as in drink pink wines for awareness. More than ever wine makers, beer brewers and mixologists are sharing their own October inspired selections as a way to help raise awareness of breast cancer and women’s health issues.
FAT BASTARD WINES – Fat Bastard Wines will once again support October’s National Breast Cancer Month by donating 25 cents for every bottle of Fat Bastard wine sold in restaurants and retail locations up to $50,000. This year’s participation marks the company’s 11th consecutive year of the program and was one of the first wine brands to fundraise for a cause. Fat Bastard distributes proceeds to national and regional organizations committed to breast cancer efforts. Fat Bastard is a top-selling wine in the US.
Fat Bastard’s flavors and wine styles include:
- Sauvignon Blanc
- Pinot Noir
- Cabernet Sauvignon
MOMMY’s TIME OUT – Mommy’s Time Out is donating to the Young Survival Coalition for every bottle sold during the month of October. Mommy’s Time Out Delicious Pink wine is a blend of Italian grapes that has a suggested retail of approximately $9.99. This blend is fresh, crisp, and fruity, with a wonderful berry aroma. Mommy’s Time Out Delicious Pink is a national brand and is growing on a market-by-market basis.
ONEHOPE – ONEHOPE is a social enterprise that integrates causes into products and services to make a social impact. Produced in partnership with Robert Mondavi, ONEHOPE has raised over $1 million for a wide range of nonprofit organizations. ONEHOPE donates half the profits from their Chardonnay to breast cancer prevention and early detection. For every eight cases of Chardonnay sold, ONEHOPE donates one mammogram to a women who otherwise could not afford it.
RELAX WINES – RELAX PINK is a Rosé with fresh hints of strawberries, raspberries and cherries. Funds from Relax Pink’s campaign “Save the Ta-tas” supports the Save the Ta-tas Foundation. #RELAX4TaTas
PINKTOBER – The Pennsylvania Liquor Control Board (PLCB) has designated a portion of the proceeds on the sale of select pink wines at Fine Wine & Good Spirits to be donated to the PA Breast Cancer Coalition. Korbel, Beringer, Menage a Trois, Barefoot and Sutter Home will donate up to $10,000 to the PA Breast Cancer Coalition based on the sales of some of their “pink” favorites. Styles include:
- Korbel Sweet Rose
- Beringer White Zinfandel
- Beringer White Zinfandel Moscato
- Sutter Home Pink Moscato
- Sutter Home White Merlot
- Barefoot White Zinfandel
- Menage a Trois Rose
SOUTH COAST WINERY – South Coast Winery has put together a three pack PINK wine special at a special price in recognition of breast cancer awareness. The Pink 3 Pack Wine collection includes (1) 750 mL 2009 Grenache Rose, (1) 750 mL 2010 Merlot Rose and (1) 750 mL 2011 Tempranillo Rose for $35.
HAPPY BITCH WINES – For every bottle of Pink Chardonnay sold in October Happy Bitch will donate $1 to breast cancer research.
Is wine not your thing? There are many other way to DRINK PINK in October.
- For beer lovers living in Pennsylvania, New Jersey or Delaware area, try giving PYNK (a raspberry tart ale) from Yard’s Brewery a try. $1 from the sale of each case of PYNK will support breast cancer research.
- To help raise funds and awareness for National Breast Cancer Awareness Month in October, the brewers at Free Will Brewing Co. also unveiled a pink beer, Saison de Rose. Local to the Philly market, $1 from every pint sold will benefit the Rena Rowan Breast Center with an estimated donation of $10,000 from the entire Saison de Rose project
- Mike’s Hard Pink Lemonade has been supporting Breast Cancer Research since 2009, donating more than $1 million dollars.
Editor’s Note: Wine, beer and spirits are intended for consumers over the of 21. The content appearing in this post is also geared towards those 21 years of age or older. The Editor also recognizes that both the American Cancer Society and the National Cancer Institute say even moderate drinking increases breast cancer risk. This article on cause-marketing “Drink Pink” campaigns is not an endorsement. Readers should consume or choose to not consume based on their own beliefs and guidelines.